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A great way to stay top-of-mind with your customers while also subliminally selling and building brand value is through an online newsletter. These content rich Web and email friendly documents can score big points with customers.
Internet newsletters can be used to attract new customers, upsell current customers, build loyalty and generate awareness. They also are conducive to viral marketing. In other words, if it is good, customers will forward it.
Intranet newsletters are developed to keep employees up to date on company happenings, events and news. It also is a great vehicle for listing HR postings, employee discount opportunities (yet another marketing opportunity) and classified ads.
CSI will work with your team to assess online newsletter opportunities and create a strategy and program that meets your objectives.
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