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Used in conjunction with search engine marketing and promotions, targeted landing pages are an impactful way of converting clicks into customers and can help to maximize your performance online. A survey by Atlas OnePoint found that the average conversion rate when companies used their Home page as the destination for an advertisement or link was only six percent. However, companies that used targeted landing pages had almost double the conversion rate, with 12 percent of their visitors clicking through.
Content is key when developing an effective targeted landing page. CSI will work with your team to identify a purpose and strategy for targeted landing pages.
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